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david lukas kühn
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Woodruff Arts Center Annual Report

The Woodruff Arts Center Annual Corporate Campaign is the center’s way to engage its benefactors and illustrate how and where their generous contributions are bring used.

The concept of “Form + Function” developed as a way to showcase the renowned artists and exhibits (the what) that highlighted the year while also diving into the dedication and work (the how) that goes into curating and presenting these cultural milestones.

The book was designed as a “turn and flip,” where once the reader finished one half, it could be flipped over and read in the other direction. Schematic drawings and artfully illustrated financials helped explain the efforts of the staff and the generosity of the donors.

challenge
solution
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 The report was well-received and offered an unprecedented level of insight, boosting donations and gifts to higher levels than previous years.  The design won a SEED Award of Excellence.
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