More than just "the test people," it was important to expand awareness of NCEES as a lifelong resource in the careers of engineers and surveyors while offering the council a modern and functional brand.
The engineer's mindset becomes the intentional framework around which unique perspectives and authentic, handwritten formulations are assembled to express the relevance of NCEES' services to a diverse audience.
The result is a palette rich in familiar devices applicable across a variety of media, making for instant recognition and easy ownership of the new brand.