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david lukas kühn
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Hope College Brand Refresh

Hope College, a research-oriented small liberal arts college in Holland, Michigan, carried a reputation as a christian school Founded by Dutch immigrant members of the Reformed Church. The college is known today for combining non-prescriptive exploration of faith and purpose with high quality programs in the humanities, sciences and the arts. A brand refresh was in order highlight the new Hope.

Challenge
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Solution
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 Visually, the Hope brand is held together by dynamism and intention. Vibrant colors, layered elements, and energetic photography combine dynamically to convey the "fully alive" theme. At the same time, a system of organization – a strong underl
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