Through spoofs on historical modes of transportation, this national campaign declares that car shopping is finally easy with Autotrader.
The humorous television ads running in prime placements provide a cultural point of reference and creative umbrella under which targeted digital ads call in market shoppers to action and link to the Autotrader site.
Once the new tagline was established, placement of “non-campaign” ads was also possible, adding flexibility to creative not tied to the television spots.